Pretty in Pink Beats are Nicki Minaj's brand of products in the Beats by Dr. Dre line. She teamed up with Dr. Dre's Beat Electronics, LLC (Beats) which is the leading audio brand co-founded by Dr. Dre and Jimmy Iovine to launch a limited edition of portable wireless bluetooth speaker. Minaj's line will consist of both the "pink pill" speakers, Beats Pro headphones, and urBeats earphones. The speaker is featured in both the music video for "High School" and "Freaks."
Background
On April 2, 2013, Nicki Minaj announced that she would have her own beats products by Dr. Dre. She had inked a deal with Dr. Dre's Beat Electronics, LLC (Beats). All of her products with come in "Nicki Minaj Pink" as she described it on Twitter.
"I knew the Barbz would not only love it, but that they'd want it in pink! So, here ya go Barbz!!!! My PINK PILL!!!"
Release and promotion
The "pink pill" was released exclusively to AT&T stores nationwide on April 3, 2013, and through BeatsByDre.com starting on April 5, 2013. It was available for purchase at Beats By Dre's New York SoHo store. It is also available at att.com. The cost for the speakers is $199. The pink urBeats earphones and Beats Pro headphones will be released in June 2013.
Commercial
On March 3, 2013, Nicki tweeted the word "Commercial" on Twitter but never confirmed for what. On April 4, 2013, it was confirmed that the commercial was for the Dr. Dre beats. It will air for the first time on American Idol on April 10, 2013. Nicki confirmed that a song from The Re-Up will be featured in the video. The commercial features a cameo from comedian DeRay Davis.
Behind the scenes
Behind The Scenes Nicki Minaj "Pink Pill Commercial"
Photos
