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Pink Friday is the name of Nicki Minaj's award-winning debut fragrance released on September 17, 2012. She is involved with every aspect of the process including product development, packaging, and advertising. The bottle was designed by Lance McGregor of Paul Meyers and Friends. The notes of the fragrance are Starfruit, Italian Mandarin, Boysenberry, Fresh Gardenia, Lotus Flower, Jasmine Petals, Creamy Vanilla, Carmelized Pear, Skin Musk, and Sheer Woods.[1]

Background

On April 17, Nicki Minaj announced that she will be having a new fragrance coming out.[2] She had signed an exclusive fragrance licensing agreement with beauty company Give Back Brands LLC.[2] Nicki said that she will be involved in all phases of her debut fragrance including product development, packaging, and advertising.[3]

"I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project,[4] I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can't wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!"

On July 16, Minaj revealed through Twitter that her fragrance will hit stores in September.[5] Later, on August 3, she revealed that her fragrance will have a theme song (just like her others commercials with Pepsi and Adidas).[6]

She also told her fans that she'll reveal the name of her fragrance the next week,[7] but she didn't reveal it. On the same day, she also told her fans that she'll shoot the commercial for the fragrance the next day, August 4[8][9], but apparently she begin shooting the video on August 3 because her comments on Twitter.[10] She ended shooting the commercial on August 4.[11]

Fragrance revealed

Nicki uploaded this picture to her Twitter to show her fans the image of her new fragrance bottle.

On August 20, Nicki said on her Twitter that "tomorrow" (August 21) she will reveal the name of her fragrance and a picture of the bottle.[12] She later, on August 21, as she promised, tweeted the name and the bottle fragrance[13] and later revealed, with an image, that it is related with Barbie[14], one of her most famous alter egos. She also reveal, the same day, a few thing about her fragrance, like that the release date of it will be on the end of September[15] and that she will release sets of bath soaps and creams after the release of the fragrance.[16] She will have lotion and hair mist as well.[17]

A comparison of her Pink Friday cover, her Nicki Minaj Barbie doll, and her fragrance.

The fragrance was announced to be released in the US at Macy's, Dillard’s, Belk, Nordstrom, Lord & Taylor, and other fine department stores at the end of September.[18], in Canada in October,[19] and that it will be released Internationally by Elizabeth Arden either at the end of the year or the beginning of 2013.[20]

Elizabeth Arden Helps Out

On April 17, 2012, it was announced that Nicki would pair up with Give Back Brands LLC for the fragrance. On June 12, 2012, beauty products maker Elizabeth Arden Inc. reported that it had acquired licenses and certain related assets fragrance brands from Give Back Brands LLC. Elizabeth Arden expects the transaction to be accretive to earnings beginning in the first half of fiscal 2013.[21]

Excluding the impact of the transaction, the company affirmed its fiscal 2012 guidance for earnings per share of $1.95 to $2.00, net sales growth of 5 percent to 5.5 percent, and gross margin increase of 200 to 250 basis points over fiscal 2011.[21] The company noted that the outlook excludes any expenses related to its acquisition of the Ed Hardy, True Religion and BCBGMAXAZRIA fragrance licenses announced by the company on May 31.[21] The perfume will be released by them Internationally.

Bottle and packaging

The bottle for Pink Friday is in the shape of a bust with a gold head. The lips on the 100ml and 50ml bottle are pink, while they are left gold on the 30ml, 15ml and 7.5ml bottle.

Release and promotion

The fragrance was released on September 17, 2012, along with others products. It is available at Macy's, Nordstrom, Dillards, Lord and Taylor, Belk, Stage, Bonton, and Boscov's.[22]

‘Pink Friday’ is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect—from the name, to the outrageous bottle design, to the vibrant colors that create their own song. ‘Pink Friday’ shows off my personality and style; it’s exciting to express my voice through another dimension.

The fragrance is a mixture of juicy fruits, creamy vanilla, and sensual musks.[23] It will be available at Macy’s, Dillard’s, Nordstrom, and other department stores starting on September 17.[23] Minaj released two advertisement for promote her fragrance. In the "front ad" she wears a pink wig, tutu, leggings, and sparkly heels while posing in front of the New York skyline in the photo.[23]

It was launched in Canada the week of September 24 at chains like The Bay, Shoppers Drug Mart and SEARS.[24] It was launched in Australia in the second week of November at the department stores of Myer.[25] The fragrance was released in Europe/UK on March 14, 2013 at Selfridges. A limited-edition fragrance with the option of four different outfits called Couture by Minaj was available for the 1st 2 weeks. The fragrance was released in South Africa on May 15, 2013 at Edgars. It was released in Germany and Austria on July 15, 2013. It was released in Spain sometime in September 2013. It was also released in New Zealand sometime in 2013.

As part of the promotion of her fragrance, Minaj opened a website exclusively for her fragrance called "nickiminajbeauty.com", on September 27.[26] The website included information about the fragrance, the campaign, downloadable wallpapers, sign up options, and links for buying the fragrance.[22] That website is now defunct, and has been moved to http://www.nickiminajminajesty.com/#pinkfriday. After the one year release, the perfume went for a "wide release" which meant it was available in all stores(Walmart, CVS, Rite Aid, Burlington, Kohl's, Target, etc.).

New York City Perfume Signing

Minaj announced a fragrance signing on September 19 through her twitter. It took place at Macy's in Herald Square, New York City on Monday, September 24.[27] In order to attend, you had to have a VIP fragrance package which included all the Pink Friday merchandise. To receive the package, you had to be one of the first 300 people in line at the Macy's Herald Square on Saturday, September 22, 2012.[28] Whoever got into the signing, received an autographed 'Pink Friday' keepsake poster

Perfume Extravaganza in Queens

She also organized a perfume extravaganza at Macy's Queens Center Mall, on November 20, 2012.[29] To attend, you had to buy a VIP pass at Macy's Queens Center Mall on November 16, 2012.

Australia Perfume Signing

Minaj announced a fragrance signing in November 2012. It took place at Myer in Sydney, Australia on November 29, 2012.[30] The first 180 fans who bought the fragrance online got VIP passes to the event.

Awards

Pink Friday has won four awards out of eight nominations.

Advertisements

There were two advertisements released for the fragrance. The first was a promotional internet release featuring "Whip It". The second was the official advert and features "Freedom". It features Minaj laying in a bed of black roses, she picks one and her finger is cut by a thorn. A drop of pink falls from her finger and colors the entire field a beautiful shade of pink, as her body becomes embellished in gold, and her eyes a bright pink.

Collection

On September 5, a fan asked how much all of the products would cost. She tweeted back the prices of all the products in Twitter.[17] After a certain amount of time these prices get discounted. Prices from initial release below:

  • Eau de Parfum Spray 3.4 fl. oz. / 100ml ($59.00)
  • Eau de Parfum Spray 1.7 fl. oz. / 50ml ($49.00)
  • Eau de Parfum Spray 1.0 fl. oz. / 30ml ($39.90)
  • Eau de Parfum Spray 0.5 fl. oz. / 15ml
  • Eau de Parfum 7.5ml (Included in gift set)
  • Eau de Parfum Spray 3.4 fl. oz. / 100ml [with tote bag] ($70.80)
  • Hair Mist, 5 fl. oz. / 150ml ($22.00)
  • Body Lotion 6.8 fl. oz. / 200ml ($25.00)
  • Body Lotion 50ml (Included in gift set)
  • Fragrance Mist 3.4 fl. oz. / 100ml (Included in gift set)
  • Body Butter 27.7 oz. / 80ml / 77g (Included in gift set)
  • Bath Salts 3.5 oz. / 100g (Included in gift set)
  • Mesh Pouf (Included in gift set)
  • Handbag (gift)
  • Tote bag (gift)
  • Purse (gift)
  • Hair extension (gift)
  • Watch (gift for Valentine's Day])

Videos

References

  1. Pink Friday NICKI MINAJ Eau de Parfum, 3.4 oz Retrieved September 24, 2012.
  2. 2.0 2.1 http://www.eurweb.com/2012/04/nicki-minaj-signs-deal-for-new-fragrance/ Nicki Minaj Signs Deal for New Fragrance Read more at - EURweb] Retrieved August 22, 2012.
  3. Nicki Minaj Fragrance To Hit Department Stores Fall 2012 - HipHop DX Retrieved August 22, 2012.
  4. Cite error: Invalid <ref> tag; no text was provided for refs named rap
  5. Twitter: September!!!!! Sooo excited! > T @Tamajuku_Barbie: RT @NickisLadyBugUK: @NICKIMINAJ I can't wait for this fragrance ^____^ Retrieved August 3, 2012.
  6. Twitter: Yep! Guess which song?!!?!> RT @BOSSEDUPKEN: @NICKIMINAJ do you have a theme song from the album for your fragrance commercial? Retrieved August 3, 2012
  7. Twitter: Next week ;) > RT @TeamMinajFresno: RT @StilliRiseTM: Pls RT @TeamMinajNASSAU: @NICKIMINAJ Are you ready to tell us the name yet? (: Retrieved August 3, 2012.
  8. Twitter: If the barbz knew what I was shooting tmrw they'd spazz. Retrieved August 3, 2012.
  9. Twitter: Fragrance Commercial :) > RT @Harajuku_Daisha: @NICKIMINAJ Ok! Now back 2 the part where u was about to tell u what u were shootin tomorrow! Retrieved August 3, 2012.
  10. Twitter: ..Still shooting...its gonna be a long day... Retrieved August 3, 2012.
  11. Twitter: Fragrance commercial is wrapped. Thank God :) Retrieved August 4, 2012.
  12. Twitter: Barbz, the surprise is this: tomorrow morning, I'm tweeting the perfume NAME & BOTTLE!!!!!!!! 9amEST!!!!!!! Mmmmuuuaaaahhhh!!!!!!! Retrieved August 22, 2012.
  13. Twitter: Pink Friday http://lockerz.com/s/236968694 Retrieved August 22, 2012.
  14. Twitter: RT @FrenchBarbz: RT “@BOSSEDUPKEN: RT @EnidClaire_TM: @NICKIMINAJ ---> pic.twitter.com/vsftCPiO” Retrieved August 22, 2012.
  15. Twitter: End of September!!!!> RT @CandaceMinaj: !!! RT @WelshBarbPaige: @NICKIMINAJ I need to get my hands on it now , release date plz Nicki ?? Retrieved August 22, 2012.
  16. Twitter: Yes. Dope box sets!--> RT @pedsaysonika: @NICKIMINAJ will you be releasing box sets of bath soaps and creams after?! #NickiFragrance Retrieved August 22, 2012.
  17. 17.0 17.1 Twitter: Hair mist: 22, lotion: 25, Perfume: 49 & 59, varies for packages > RT @Star_TMNY: @NICKIMINAJ Hey ;/ what's the price range of awl of this? Retrieved September 6, 2012.
  18. Twitter: Pink Friday [The Fragrance at Macy’s, Dillard’s, Belk, Nordstrom, Lord & Taylor and other fine department stores in the US this month!] Retrieved September 6, 2012.
  19. Twitter: Pink Friday [The Fragrance in Canada this October!!!!!!! http://lockerz.com/s/241666468] Retrieved September 6, 2012.
  20. Twitter: Possible end of year or beginning of next year> RT @MYFBnika: RT @ScottishBarb: RT @jamBBYG: @NICKIMINAJ and the UK? any update....... Retrieved September 6, 2012.
  21. 21.0 21.1 21.2 BREAKING NEWS: Elizabeth Arden Buys Licenses For Bieber, Nicki Minaj Fragrance Brands Retrieved August 28, 2012.
  22. 22.0 22.1 Pink Friday by Nicki Minaj Retrieved September 28, 2012.
  23. 23.0 23.1 23.2 Rap-Up.com: Nicki Minaj Debuts ‘Pink Friday’ Fragrance Ad Retrieved September 18, 2012.
  24. Twitter: The #PinkFridayFragrance will begin launching in #Canada this week @ chains like The Bay, Shoppers Drug Mart & SEARS Retrieved September 22, 2012.
  25. Twitter: The #PinkFridayFragrance will launch in #Australia this November @ MEYERS Retrieved September 22, 2012.
  26. Twitter: Check out @NICKIMINAJ's BRAND new website for #PinkFridayTheFragrance | http://NickiMinajBeauty.com Retrieved September 28, 2012.
  27. Tweet: Pink Friday fragrance signing. Macy's [Herald Square NYC - Monday, Sept 24th.] Retrieved September 19, 2012.
  28. Twitter: So here are the details...be one of the first 300 people in line to buy the fragrance package and get a VIP pass to come meet me @ @Macys Retrieved September 22, 2012.
  29. Twitter: If you'd like to meet me there, purchase a VIP pass from Macy's (Queens Center Mall) TODAY! See ya on 11/20 barbz!!!! #PinkFridayFRAGRANCE Retrieved November 16, 2012.
  30. Twitter: AUSTRALIA!!!! Cant wait to launch the Pink Friday FRAGRANCE @ Myer on NOV 29th!!! SEE YA THERE!!!! http://www.myer.com.au - spell CHECK ;) Retrieved November 16, 2012.
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