Pink Friday: Roman Reloaded
|Released||April 2, 2012 (album)|
June 12, 2012 (single)
Promo CD (remixes)
|Label||Young Money, Cash Money, Universal Republic|
|Writer||Onika Maraj, Nadir Khayat, Carl Falk, Rami Yacoub, Bilal Hajji, Achraf Jannusi|
|Producer||RedOne, Carl Falk, Rami Yacoub|
|Single release||June 12, 2012 (Australia)|
July 2, 2012 (UK)
July 17, 2012 (US)
|Video release||July 31, 2012|
"Born Stunna (Remix)"
|Pink Friday: Roman Reloaded track listing|
|"Pound the Alarm" is track number 11.|
"Pound the Alarm" is a song by Nicki Minaj from her second studio album, Pink Friday: Roman Reloaded. The song is the second international single off the album, and fourth single overall. It was written by Minaj, Nadir Khayat, Carl Falk, Rami Yacoub, Bilal Hajji, and Achraf Jannusi, and was produced by RedOne, Carl Falk, and Rami Yacoub. It was released on UK radios on July 2, 2012. It was officially added to US Mainstream Radio on July 17, 2012, and Rhythmic Radio on July 31, 2012. A music video was filmed for the song on July 4, 2012, and premiered on July 31, 2012 on VEVO.
It is one of the fastest rising single in UK chart history, released by an artist of any genre risen 118 spots in 14 days. The song has made Nicki Minaj the highest chart female rapper along with "Starships" with two Top 10 songs from the same album. It peaked at #1 on the Hot Dance/Club Play Songs chart making it Nicki's first #1 song on that chart as a solo act. Her official 1st song to top the chart was "Turn Me On" shared with David Guetta. It was the most added song to the radio during the week of the single release. It is the second most successful single from Pink Friday: Roman Reloaded, reaching the top 40 in 17 countries, the top 10 in 9 countries, and reaching the #1 spot on the US Hot Dance Club Songs Chart.
The song has been certified 2x Platinum in Australia, Platinum in Norway and the US, and Gold in New Zealand and the UK. It is also certified Gold in Denmark based on streaming.
A poll was posted on Minaj's official website, on May 24, 2012, asking the fans to choose the next singles. The poll is divided into three categories. The third category asks the fans to choose between "Pound the Alarm", "Whip It", and "Va Va Voom". "Va Va Voom" had the most votes and won the poll, second was "Whip It", and third was "Pound the Alarm".
On June 6, Minaj discussed with her fans about which song should be released as a single: "Va Va Voom" or "Pound the Alarm". She later confirmed that "Pound the Alarm" would be released as a single, instead of "Va Va Voom".
"Pound the Alarm" was officially released at UK radio stations on July 2, 2012, and it was officially added to US Mainstream Radio on July 17, and Rhythmic Radio on July 31. It was released in Germany on August 17.
- The line "I'm a bad bitch no muzzle" is also used in "Go Hard".
The cover artwork for "Pound the Alarm" is a shot taken from the Starships photo shoot that features the face of Nicki, with the words "Nicki Minaj" in green and pink color fonts on the left side of the cover, and the word "Pound the Alarm" underneath in grey font color. It is from the promotional remixes CD of the song released exclusively for United States.
|Premiere||July 31, 2012|
|Filmed||July 4, 2012|
|Production co||London Alley|
|Exec. producer||Luga Podesta|
The music video was supposed to filmed sometime in June 2012, but Nicki filmed the video for "Pound the Alarm" in Trinidad on July 4, 2012 and ended the same day later that night. It took about 16 hours to complete filming the video. The video was directed by Benny Boom.
Nicki told her fans on Twitter that the message of the video is "There's no place like home." The video is suppose to premiere on VEVO on July 30 or July 31, 2012. The long waited video was finally released on July 31, 2012. 
The stills are taken from dailymail.com.uk
Behind the scenes
"Pound the Alarm" was performed live for the first time at BBC Radio 1's Hackney Weekend on June 23, 2012. The song was also performed on The Tonight Show with Jay Leno on July 13, 2012. She also performed the song on The Today Show's summer concert series. It was in the setlist of Minaj's Pink Friday Tour.
- Recorded at Conway Studios, Los Angeles, CA
- Mixed at Conway Studios, Los Angeles, CA
- Writers: O. Maraj, N. Khayat, C. Falk, R. Yacoub, B. Hajji, A. Jannusi
- Producers: RedOne, Carl Falk, and Rami for RedOne Productions
- Recorded by: Trevor Muzzy & Ariel Chobaz
- Recording Assistant: Jon Sher
- Mixed by: Carl Falk, Rami, and Trevor Muzzy for RedOne Productions
- Vocal Editing by: Trevor Muzzy
- Background Vocals by: Jeanette Olsson, RedOne, Bilal The Chef and AJ Junior • *All Instruments by: RedOne, Carl Falk, and Rami
|Belgium (Ultratip Flanders)||14|
|Belgium (Ultratip Wallonia)||30|
|Canada (Canadian Hot 100)||8|
|Czech Republic (IFPI)||41|
|Finland (Finnish Download Chart)||4|
|Israel (Media Forest)||10|
|Netherlands (Mega Single Top 100)||10|
|New Zealand (RIANZ)||6|
|Switzerland (Schweizer Hitparade)||44|
|UK Singles (Official Charts Company)||8|
|US Billboard Hot 100||15|
|US Pop Songs (Billboard)||13|
|US Hot Dance Club Songs||1|
|Australia||June 12, 2012||Radio release|
|United Kingdom||July 2, 2012||Radio release|
|United States||July 17, 2012||Top 40/Mainstream radio|
|July 31, 2012||Rhythmic radio|
|Germany||August 17,2012||Radio release|
"Pound the Alarm"
[Chorus: Nicki Minaj]
"Pound the Alarm" (Nicki Minaj) [Clean]