The Nicki Minaj Collection is the name of Nicki Minaj's lifestyle brand. The brand was launched in October 2013. She helped design and develop all of the apparel, accessories, and housewares products. She partnered up to launch the clothing line with K-Mart Lifestyle Brand (an endorsement with K-Mart, ShopYourWay, and Sears Holdings).
In August 2012, Nicki confirmed that her clothing line might be launched in 2013. She said that she had the designs, the designers, and all that stuff. The only thing she needed to find was who she wanted to launch it with, and that she had offers from a lot of "big players".
I'm really looking forward to it because I feel like my fans are always asking me, "Where'd you get this? Where'd you get that?" and sometimes they can't afford certain things, so my biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they'll feel like they're wearing exactly what I'm wearing." I'm really excited about that.
Partnership with Sears Holdings
On January 9, 2013, Nicki Minaj announced new long-term relationship with Sears Holdings. Minaj, in conjunction with Kmart and ShopYourWay.com, launched a multi-department lifestyle brand. She developed apparel, accessories, and houseware products available at Kmart locations and on ShopYourWay.com beginning in 2013. Nicki designed and developed her collection with Kmart to reflect her strong creative talent, expressive personality, and distinctive individual style. She commented, "Nobody expected me to do this, so that's what made it so special."
Nicki held her apparel line press conference in Hollywood on March 1, 2013 which was live streamed on her SYW page to announce the long term relationship.