Nicki Minaj Wiki
Nicki Minaj Wiki
Nicki Minaj - Pink Friday Roman Reloaded (Deluxe Edition) -2012-.png
Nicki Minaj
Pink Friday: Roman Reloaded
The Re-Up
Released April 2, 2012 (album)
October 8, 2012 (single)
Format Digital download
Genre Synthpop, electronic dance
Length 3:03
Label Young Money, Cash Money, Universal Republic
Writer Onika Maraj, Henry Walter, Lukasz Gottwald, Allan Grigg
Producer Dr. Luke, Cirkut, Kool Kojak
Single information
Single release October 8, 2012 (UK)
October 23, 2012 (US)
November 9, 2012 (France)
Video release October 26, 2012
←Last single
"The Boys"
Next single→
Pink Friday: Roman Reloaded (Deluxe Edition) track listing
"Va Va Voom" is track number 21.
Previous track
"Turn Me On"
Next track
Pink Friday: Roman Reloaded - The Re-Up track listing
"Va Va Voom" is track number 8.
Previous track
"The Boys"
Next track

"Va Va Voom" is a song by Nicki Minaj from her second studio album, Pink Friday: Roman Reloaded. The song is the third international single, and seventh single overall. It was written by Minaj, Henry Walter, Lukasz Gottwald, and Allan Grigg, and was produced by Dr. Luke, Cirkut and Kool Kojak. It was released as a single in the UK on October 8, 2012. It officially impacted US Mainstream Radio on October 23, 2012. It was second most added song on Pop radio during the week of its radio release. A music video was filmed for the song in December 2011 and it premiered on E! News on October 26, 2012. "Va Va Voom" is also included on the official track listing of Pink Friday: Roman Reloaded - The Re-Up, Nicki Minaj's re-release album of her second studio album.

It was planned to be the lead single of her second studio album but was later replaced by the song "Starships", for unknown reasons. The song won a poll to be released as a single in the future, in May, but was replaced by "Pound the Alarm". The song has been certified Platinum in the US, Gold in Australia, and Silver in the UK.


"Va Va Voom" was planned to be released as the lead single of Pink Friday: Roman Reloaded on February 7, 2012,[1] but the release date was delayed to February 14.[2] Instead of it, "Starships" was released as the lead single, on February 14. The song leaked online, with the whole album, on March 29, 2012,[3] and released officially with the album on April 2, 2012.

A poll was posted on Minaj's official website, on May 24, 2012, asking the fans to choose the next singles. The poll is divided into three categories. The third category asks the fans to choose between "Pound the Alarm", "Whip It", and "Va Va Voom". "Va Va Voom" had the most votes and won the poll, second was "Whip It", and third was "Pound the Alarm".[4] "Va Va Voom" won against "Whip It" just for 118 votes.

On June 6, Minaj discuss with her fans about which song should be released as a single: "Va Va Voom" or "Pound the Alarm". She later confirmed that "Pound the Alarm will be released as a single, instead of "Va Va Voom."[5][6][7] Nicki has revealed that she didn't know all the lyrics of the song until June 11.[8]

"Va Va Voom" was finally released as the third international single, sixth single overall, on UK radio stations, on October 8.[9] It was the second most added new song to Australian radios the week of September 24,[10] but it still hasn't be released as a single in Australia. It was released as a single on US Mainstream Radio on October 23, 2012.[11][12]


The unofficial/unconfirmed cover artwork.

The cover artwork for the single was supposedly released sometime between December, 2011 and January, 2012.[13] Many websites affirmed that that cover was the official one. The cover is a very simple artwork with resemblances of the previous singles covers ("Roman in Moscow" and "Stupid Hoe"). It has a purple background with the words "Nicki Minaj" and "Va.Va.Voom" written on the middle of it (with white and pink font colours, respectively). Minaj never confirmed officially the cover, neither her label, and, since "Va Va Voom" was never released as a single, the cover is unofficial. Since the announcement of "Va Va Voom" being released as a single, some relevant websites have showed the unofficial/unconfirmed cover artwork of the song but it still has not be confirmed by Minaj, neither her label.

The cover artwork of the promotional CD.

A radio promotional CD single, released on 2012, features another cover artwork of the single.[14][15][16] The CD is not available for sale in stores. It was released as an exclusive promotional CD single for radios or at special events. The cover artwork has a purple label at the top with the words "Nicki Minaj" written on it with white font and capitalized, and a pink background with the words "Va Va" and "Voom" in different lines with purple font. Although the promo CD was officially distributed under Universal Republic label, the cover artwork is not taken as the official cover of the single, due to the means in which was released.

Critical reception

"Va Va Voom" receive critical acclaim from music critics and fans.[17] Kara Klenk from MTV wrote that it is the favorite track among fans.[17] David Asante from That Grape Juice gave it a very positive review stating that it is the "best evidence" of Minaj not being a temporally pop artist.[18] He said that "she fashions and molds it to her taste."[18] The Lava Lizard called it "surprisingly delightful" and said that it "should have been the lead single" of the album.[19] Mohammad Qazalbash from Asian Woman Magazine recommended the song and comment that "the track clearly deserves a live band and a slightly less over-dressed performance from Minaj."[20] He also dismiss the song a little by calling it a "typical bubblegum pop/rap track" and a "very ‘Katy Perry’" song, but said that is his favourite track of all the album.[20]

Music video

Music Video Information
Nicki_Minaj_-_Va_Va_Voom_(Explicit) Premiere October 26, 2012
Filmed December 21, 2011
Director Hype Williams
Production co
Exec. producer
Length 3:21


In December 2011, rumors spread about Minaj being shooting a new video for "Va Va Voom." This was later confirmed by multiple actors that tweet about the casting for the new video.[21][22] The video begin its shooting on December 21, 2011. It was filmed in Los Angeles.[23]

On October 6 2012, Minaj said on her twitter that she doesn't want to release the video but she guess that she will "have to put it out."[24] She said she didn't like it. On October 25, Minaj said on her twitter that the video will premiere on E! News on October 26 at 7pm EST which it did.[25] It premiered on VEVO on the next day at 7pm EST, and was directed by Hype Williams, filmed the same week as the video of "Stupid Hoe".


Live performances

"Va Va Voom" was played as a interlude in the Pink Friday Tour. Minaj finally performed the song live in the Pink Friday: Reloaded Tour. She also performed the song live at Jimmy Kimmel Live! along with "Freedom", "High School", "I'm Legit", and "Roman in Moscow" on January 25, 2013.



  • Recorded at: Conway Studios Los Angeles CA
  • Mixed at: MixStar Studios, Virginia Beach, VA


  • Writers: O. Maraj, L. Gottwald, A. Grigg, M. Martin, H. Walter
  • Producers: Dr. Luke, KoOol Kojak and Cirkut
  • Recorded by: Ariel Chobaz
  • Recording Assistant: Jon Sher & Clint Gibbs
  • Mixed by: Serban Ghenea
  • Engineer for mix: John Hanes
  • Mix Assistant: Tim Roberts and Phil Seaford
  • Production Coordination by: Irene Richter and Katie Mitzell
  • All Instruments and Programming by: Dr. Luke, KoOol Kojak and Cirkut

The credits for "Va Va Voom" are adapted from the liner notes of Pink Friday: Roman Reloaded.[26]


Chart (2012) Peak
Australia (ARIA) 36
Austria (Ö3 Austria Top 40) 53
Belgium (Ultratop 50 Flanders) 6
Belgium (Ultratop 40 Wallonia) 1
Canada (Canadian Hot 100) 18
Czech Republic (IFPI) 32
Finland (Suomen virallinen lista) 30
France (SNEP) 54
Germany (Media Control AG) 34
Ireland (IRMA) 13
Italy (FIMI) 80
New Zealand (RIANZ) 20
Romania (Romanian Top 100) 52
Slovakia (IFPI) 19
Switzerland (Schweizer Hitparade) 47
UK Singles (Official Charts Company) 20
UK R&B (Official Charts Company) 3
US Billboard Hot 100 22
US Pop Songs (Billboard) 13
US Hot Dance Club Songs (Billboard) 3

Release History

Region Date Format
Worldwide April 2, 2012 CD, digital download (with album)
United Kingdom October 8, 2012 Radio Release[9]
United States October 23, 2012 Mainstream Radio[11]
France November 9, 2012 Radio Release[28]
Worldwide November 19, 2012 CD, digital download (with album)[29]



  1. Va Va Voom release date: 02/07/12 Retrieved September 16, 2012.
  2. VVV release date change] Retrieved September 16, 2012.
  3. Nicki Minaj’s ‘Pink Friday: Roman Reloaded’ Leaks: Listen Retrieved September 16, 2012.
  4. Take the Poll & Pick Nicki's Next Single! Retrieved September 16, 2012.
  5. Maraj, Onika. (@NICKIMINAJ). "Looks like France has chosen ‪#poundthealarm‬ for the win as well barbz. ‪#sorryvavavoomers‬." June 6, 2012. 4:26 PM. Tweet.
  6. Maraj, Onika. (@NICKIMINAJ). "Oop. Just got word that radio 1 in the uk and nova & 2day fm in australia are runnin w/ ‪#poundthealarm‬ due to the amount of requests." June 6, 2012. 4:11 PM. Tweet.
  7. Nicki Minaj Confirms 'Pound The Alarm' As New Single Retrieved September 16, 2012.
  8. Now learning the words to Va Va Voom... Retrieved June 11, 2012
  9. 9.0 9.1 UK Forthcoming singles Retrieved September 16, 2012.
  10. Chart Feed - 24.09.12 Retrieved October 5, 2012.
  11. 11.0 11.1 Top 40/M Future Releases Retrieved October 16, 2012.
  13. Nicki Minaj - Va Va Voom Single Cover Retrieved October 8, 2012.
  14. Ebay: NICKI MINAJ-VAVA VOOM (RARE 1 TRACK US PROMO CD SINGLE 2012) AMERICAN IDOL Retrieved February 9, 2013.
  15. Ebay: NICKI MINAJ - VA VA VOOM, PROMO CD-R SINGLE, 1 track Retrieved February 9, 2013.
  17. 17.0 17.1 Nicki Minaj's Roman Reloaded Divides Fans Retrieved September 17, 2012.
  18. 18.0 18.1 Album Review: Nicki Minaj – ‘Pink Friday: Roman Reloaded’ Retrieved September 17, 2012.
  19. Album Review: Nicki Minaj 'Pink Friday: Roman Reloaded' review by Trent from The Lava Lizard. Retrieved October 8, 2012.
  20. 20.0 20.1 Nicki Minaj - Pink Friday: Roman Reloaded review by Mohammad Qazalbash from Asian Woman Magazine. Retrieved October 8, 2012.
  21. Casting call for Nicki Minaj's new single "Va Va Voom".... Video being shot on 12/21/11 Retrieved September 16, 2012.
  22. Alecia Rodriguez (@AleciaUnique): Guys: Nicki Minaj video Va Va Voom casting call!!' will be shooting in LA...PAID travel accommodations. Contact @TysumAgency Retrieved September 16, 2012.
  23. Nicki Minaj shooting video for new single "Va Va Voom" Retrieved September 16, 2012.
  24. Twitter: Dont want to but i guess im gna have to put it out > RT @NickiiGang: @NICKIMINAJ What about the Va Va Voom video? Retrieved October 6, 2012.
  25. Twitter: The #VAVAVOOM video premieres tomorrow on E! NEWS @ 7pm Retrieved October 26, 2012.
  26. Digital booklet of Pink Friday: Roman Reloaded
  27. Wikipedia: Va_Va_Voom#Charts Retrieved October 16, 2012.
  28. Nicki Minaj : son nouveau single "Va Va Voom" (màj)
  29. iTunes - Music - Pink Friday: Roman Reloaded the Re-Up by Nicki Minaj. Retrieved November 9, 2012.

Pink Friday Roman Reloaded logo.png

The Re-Up Logo.png