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Pink Friday Roman Reloaded cover.png
Nicki Minaj
Pink Friday: Roman Reloaded
Released April 2, 2012
Format Digital download
Genre Eurodance, Europop, Euro disco
Length 3:15
Label Young Money, Cash Money, Universal Republic
Writer Onika Maraj, Nadir Khayat, Alex Papaconstantinou, Bjoern Djupstom, Bilal Hajji, Wayne Hector
Producer RedOne, Alex P.
Pink Friday: Roman Reloaded track listing
"Whip It" is track number 12.
Previous track
"Pound the Alarm"
Next track
"Automatic"

"Whip It" is a song by Nicki Minaj from her second studio album, Pink Friday: Roman Reloaded. The song was written by Minaj, Nadir Khayat, Alex Papaconstantinou, Bjoern Djupstom, Bilal Hajji, and Wayne Hector, and it was produced by RedOne and Alex P.. It was released on April 2, as a digital download and physical CD along with the album. A music video was planned to be released but it was cancelled.

"Whip It" was used as the theme song for the Pink Friday fragrance internet promo ad. It was also included on the Dance Central 3 game exclusive at Walmart.

Fans generally regard "Whip It" as one of the best non-singles from the album, and it managed to chart on the US Billboard Bubbling Under hot 100 chart, as well as appearing on the lower regions of the charts in Australia, Canada, Japan and the UK.

Background

A poll was posted on Minaj's official website, on May 24, 2012, asking the fans to choose the next singles. The poll is divided into three categories. The third category asks the fans to choose between "Pound the Alarm", "Whip It", and "Va Va Voom". "Va Va Voom" had the most votes and won the poll, second was "Whip It", and third was "Pound the Alarm".[1]

"Va Va Voom" was planned to be released on summer of 2012 but fans of both "Whip It" and "Pound the Alarm" asked to release "Whip It" and "Pound the Alarm" as singles, respectively. On June 6, Minaj discussed with her fans about which song should be released as a single. She later confirmed that "Pound the Alarm will be released as a single, instead of "Va Va Voom" or "Whip It."[2]

The final verse of the song is taken from Cassie's "Fuck U Silly," a song she recorded with Minaj but never released.

Critical Reception

"Whip It" received mixed reviews from critics. Billboard editor Andrew Hampp gave the song a positive review, while calling it one of the best songs on the album, he also said "One of the better dance cuts on "Roman Reloaded," "Whip It" is good enough to make J. Lo jealous she didn't snare it as a follow-up to "On The Floor." Adam Graham of The Detroit News said the song made Minaj sound like a "generic dance-club diva, lost in a sea of pounding bass and EDM flourishes."

Music Video

Minaj confirmed the release of a video for "Whip It".[3] Asked by a fan on Twitter whether "Whip It" would have a music video, Minaj responded, "Yup and I know exactly where I'm shooting it!!".[4] The video was never filmed.

Live performances

Minaj performed "Whip It" for the first time at Wango Tango on May 12, 2012. A video interlude with a remix of "Whip It" was played at her Pink Friday: Reloaded Tour.

Credits

Recording
  • Recorded at: Conway Studios Los Angeles CA
  • Mixed at: Conway Studios Los Angeles CA
Personnel
  • Writers: O. Maraj, N. Khayat, A. Papaconstantinou, B. Djupstom, B. Hajji, W. Hector
  • Producers: RedOne and Alex P.
  • Recorded by: Trevor Muzzy & Alex P.
  • Recording Assistant: Jon Sher
  • Mixed by: Ariel Chobaz & Trevor Muzzy
  • Mix Assistant: Jon Sher
  • Vocal Editing by: RedOne, Trevor Muzzy & Alex P.
  • Background Vocals by: RedOne & Jeanette Olsson
  • All Instruments by: RedOne & Alex P.

The credits for "Whip It" are adapted from the liner notes of Pink Friday: Roman Reloaded.[5]

Charts

Chart (2012) Peak
position
US Bubbling Under Hot 100 Singles (Billboard) 23
Australian Singles Chart 63
Canada (Canadian Hot 100) 85
UK Singles (Official Charts Company) 98
Japan (Japan Hot 100) 91

Lyrics


Pink Friday Roman Reloaded logo.png

Clean version

Clean version

References


Pink Friday Roman Reloaded logo.png
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